If you want to market your book, you should start by creating a book marketing plan that will build awareness and inspire your ideal readers to buy it. As an author, YOU are the brand and the product you sell is your book, so put on your entrepreneurial hat so you can boost your book sales.
- Identify the Ideal Reader: The first step is to identify who the target reader is for your book. Once you know who they are, you can identify promotional methods to reach them.
- Create Book Marketing Materials: Create some marketing collateral for the book, such as postcards, bookmarks, retractable banners, etc.
- Develop Your Promotional plan: You want to promote your book online and offline. Your book marketing plan should include a variety of revenue generating activities, such as speaking, workshops, webinars, and events. Other things you could do include launching a website or landing page and social media pages for your book. Get your book listed on popular online review and selling platforms like Goodreads and Amazon. Sit down and map out a weekly schedule of things you can do to promote your book.
- Organize A Book Signing: Why not throw yourself a book signing? Compile a list of your friends, colleagues, and readers of your book and have a book-signing event. During the signing event, you can read excerpts from your book and answer questions from the readers. This will help you boost book sales.
- Speak For Free: Contact groups and organizations and ask to speak for free as long as you can have a table set up to sell your books. Be sure your topic is relevant and interesting to their members.
If you need help developing a book marketing or author brand strategy, you can book a call with me directly to discuss your needs. You can also subscribe to our email newsletter which is filled with helpful hints, tips, and lessons.
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