Knowing your ideal reader is essential to your book’s success. When writing a book knowing the purpose helps you to know who you are writing and the impact it can have. If you know exactly who would benefit from your book, what they like and dislike, how they spend their time, and what their other interests are, you can find them more easily, make deeper connections, and serve their needs better.
Today we’ll be focusing on how to write a book to attract your ideal reader:
1) Start with one person in mind or in other words a specific target audience. It’s more strategic to write your book this way rather than trying to write a book that would attempt to be suitable for everyone.
2) Get to know and understand that person so that you will be better able to write in a way that will attract them. When you know and understand the reader it guides the topics or issues you share or discuss in your book.
‘Don’t write a book to try to get readers but you write a book for readers.’
3) You want to be able to speak in their voice. When you know your ideal reader you are better able to communicate the content you’d like to share in a way that is easy for them to understand.
For example: How you would write for a teenage audience is different from how you would write for an adult audience. Hence the importance of being able to speak in ‘their’ voice.
Lastly, speak from a place of authenticity and stay true to your voice… because persons are also interested in what you have to say.
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