A book launch to introduce your book to the world is a great idea! Highly likely, that is why you are here, to know what to do to boost your book launch engagement. You want to be strategic and do it well. You want to put your best foot forward. Here are five tips to boost your book launch engagement:
- Post live video expressing your excitement around your book
When people decide to engage in or with something, they often do so on the basis of persuasion. It is important to note that you must be intentional about your approach to promotional content concerning your book launch. You want those who come in contact with anything concerning your book, whether planned or spontaneous to have a certain feeling and reaction. Taking note of that, you too have to take into consideration how you feel about the book. Your live videos should not be mundane, you should not look disappointed, sad or upset. If those are your reactions to your own book and the launch approaching, do you really expect for the reaction of others to differ? Emotions are contagious, let them see your excitement for the book launch and watch how it breeds their own for the same.
2. Do a social media giveaways to generate interests
Giveaways are effective, yet inexpensive ways of gaining attention and increasing your audience. Also, let us admit it, everyone likes “free things” and though this is true, note, that whatever you decide to giveaway should be in demand and of quality. In demand meaning that whatever you choose to giveaway should be desirous to the public. It has to be interesting and can be used if not immediately, soon. Quality meaning it has to be in good condition. For example, if you are giving away a journal, ensure that the pages do not look worn (nor the exterior), not even slightly. Keep in mind this question, “Would I want to receive what I am giving away?”
3. Send newsletter announcement to email subscribers
Your email list is one of the most valuable sectors of your audience. Your email list tends to be those who are not just interested in viewing what you have to offer (product or service), but doing business with you. For this reason, never forget to send an exciting announcement regarding your book launch to them. You will be surprised at how many of your email subscribers will support you in one way or the other.
4. Use social media stories to build a buzz
A “bbuuuzzz” is necessary to gain attention and increase your audience for your book and supporters for your book launch. Social media stories are free and once you have an internet connection you have the freedom to use it as much as you want. You do not need much for a buzz. You can have a few videos of people expressing their excitement for the book launch and you do the same. Include gifs and pictures of your book. Make it creative and most importantly, make it you!
5. Release a book trailer
Again, be creative! Release a book trailer. Ensure the book is adequately featured. Use colours to the feel of excitement for purchasing the book and attending the launch (warm and bright colours). A character interacting with the book helps to add personality to the video.
Which of these are you thinking about doing to build engagement around your book launch??
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