Planning is important for the success of anything. Okay, so yes, some things executed without much planning have gone well before, but that is risky and the events that are planned are often done better than those that are not. A book launch can change your trajectory of being an author. Planning a physically live book launch is similar to planning other events concerning the introduction of a product or service, but what are the things to take into consideration when planning a virtual book launch.
- Pick a theme
Choosing a theme will help with the lasting impact your book launch will have on your supporters. You can do something around your book topic, maybe the time of the year, color code for guests to wear etc. You want to make your book launch both fun and memorable and choosing a theme will definitely help with ensuring that it is.
2. Plan your structure/agenda
What will be included on your virtual book launch agenda? What are the activities you want your supporters engaged in? Will you have a Master of Ceremonies (MC) or guest speaker? Will you include icebreakers, music or a worship session? The list is endless as to what you can include and how you will structure the launch. You need an agenda that will keep your audience engaged and it will help with the professionalism of how you brand your book.
3. Put effort into preparing for the event
The reality of your book launch being virtual does not exempt you from putting in great effort to make the event a success. Ensure the camera you choose to use is of good quality, dress nicely, use a nice yet appropriate backdrop, play music as you welcome your guests and supporters if you have to. Just put in the effort.
4. Choose the platform you will host the event on
Be decisive about the online platform you will use. It will help your potential guests and supporters with their own preparation to join the event. You have the option of using Facebook Live, Instagram Live, YouTube live, Streamyard, Pre-recorded videos, Facebook group, Zoom, Freeconferencecall.com and the list is endless. Decide beforehand the platform you will use.
5. Design a nice book launch flyer or invitation with event details
Visuals are everything, especially in a time like this. Whatever promotional content you have relating to your book launch, ensure that it is well done. Physical and e-flyers are great for promotions and people will have them to look back on for the basic information for the launch if necessary. Also, those who see it can easily share it with others.
6. Prepare your speech
It is your book so even if you have guest speakers, give a nice speech about the book. Ensure to include your feelings towards the book, a little of why you decided to write the book and your appreciation for your guests and supports in joining you for the launch.
7. Build a launch team (have persons who will help you promote)
Truly, “Teamwork, makes the dream work”. Put together a team of persons who will help you promote your book launch. The further-reaching your promotional content, the greater the chance of increasing your audience.
8. Get comfortable talking about the book
Get someone to endorse the book, share book reviews online, and share why people need to read this book. If no one knows why they should read your book, why would they?
9. Promote your book launch like you would a live event
Start promoting your launch at least 3-6 weeks before and even get people to pre-register if possible depending on the platform you decide to use. Though you are not planning a physical live book launch, give yourself ample time to promote your launch.
- Ensure your book is available for purchase on various platforms
Most people are not on all platforms, for that reason, it is better to have your book available on multiple platforms than just one. You want as great as an audience as possible, once doing it is convenient and within your means. If you believe in your message, you should want to share it with as many people as possible.
If you’re an emerging author who needed a kick start with planning your Virtual Book Launch, then this article definitely got you off to a great start. The 10 steps we covered will help you get closer to your Virtual Book Launch goals and help you sell your book!
Need more help? Download a FREE Virtual Book Launch Checklist at bit.ly/virtuallaunchchecklist
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